Study of Gastronomic Tourism in the Context of Marketing in the Classroom in Business Russian

Abstract

AbstractOur article will focus on gastronomic tourism. Gastronomic tourism is not only an opportunity to try new interesting dishes. It is closely related tobusiness and appeared at the end of the twentieth century, becoming much more successful already in the twenty-first, to the present day. But this isnot only a business, but there is also an opportunity to try new and interesting dishes, visit factories, wineries, and farms. Watching the production andeven taking part in it will be interesting not only for gourmets but also for all tourists.Everyone knows that the main attraction of Georgia is the national cuisine. Georgia has regional differences in local cuisine, unique dishes, andtechnologies for their preparation. All interested tourists are offered an appetizing Gastronomic Tour.Gastronomic tourism is a local universal phenomenon that: creates unique marketing opportunities for a destination by being a strategic element inbranding.Keywords: Georgia, gastronomic tourism, marketing, national cuisine, tourism