Abstract
The mobile operators are struggling for improving the market share and the revenues. One important method is to acquire the potential customers from the competitors. This article presents a whole acquisition process and an integrated framework for customer acquisition support system (CASS). The core of the system is the customer acquisition identification models which are built based on data mining technologies. The CASS can automate the acquisition process and decrease the cost and implement precise marketing strategy for mobile operators.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: The Journal of China Universities of Posts and Telecommunications
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
