Study of Creative Industry Development Based on Pekalongan Batik Culture

Abstract

Culture is a noble conception that is able to offer and attract interest and has been passed down from generation to generation in the community in a community or group. Cultural construction encompasses the system of ideas in the human mind as intellectual and arithmetic statements, so that it becomes a means of work, taste, and creativity, including things that are real, such as patterns of behavior, language, life tools, technology, social structures, beliefs, arts, law, morals that figure the characteristics and characteristics of society. Pekalongan City has the name branding namely World city of Batik and makes the only city chosen by UNESCO in the category of craft and folk art to make Pekalongn city focus on developing its creative economy, especially the batik industry in order to improve the competitiveness of Pekalongan city and advance the economy Pekalongan city community. This paper tries to identify the potential of creative industries based on Pekalongan batik and analyzes the development of creative industries based on Pekalongan batik in order to maintain the image of Pekalongan Batik as a result of creative work based on culture in the eyes of the world. This paper was prepared using a qualitative descriptive approach that tried to illustrate the economic potential of the creative industries based on Pekalongan batik and the efforts of its development.