Study of Consumer Awareness of Pre-packaged Food Products Labelling in Benghazi/Libya

Abstract

Food label is one of the most important direct means of communication of product information between consumers and food manufactures. The current study aims to determine level of awareness on pre-packaged food label information, and to determine the associated socio-demographic variables that associated with level of awareness. A descriptive cross sectional study was conducted at supermarkets and malls in Benghazi city. Study included four hundred participants, data were collected by questionnaires. Data were analysed by using descriptive statistics. Chi-Square test used to examine the significant differences in the sample. The majority of participants were male, young and most of them were married, employers with high education level and middle-income level. Awareness level of pre-packaged food labels was found to be low among consumers in Benghazi city.