Abstract

Competition in education industry especially college is very tight. It is experienced by STIE XYZ which does not reach the target of new student admission in 2015 and 2016. Unachieved student targets are added to the level of student discharge at the 2nd level of 10-15% of the total students of the first batch. One of the causes of the decline and discharge rate of students is possible because of student dissatisfaction. The organizational commitment questionnaire (OCQ) designed by Allen & Mayer (1990) is enhanced by Ikwukananne I. Udechukwu (2006) used as a measurement tool for affective commitment, continuance commitment, and normative commitment. This study is descriptive by using questionnaire respondents as much as the population of 39 permanent employees of STIE XYZ in 2015. The data were processed using SPSS 21 for instrument test, classical assumption test and hypothesis test with t-test. The results show that commitment to the organization is positively influenced by inner job satisfaction and is not influenced by extrinsic job satisfaction. Inintrinsic job satisfaction that needs to be considered is the issue of security/stability and job authority. Some suggestions that can be done is to provide a clear job description and standard operating procedures when employees occupy job positions, career paths for employees, job rotation based on employee competence and the need for information disclosure according to procedures and authority.

Highlights

  • Competition in education industry especially college is very tight

  • South Jakarta area as an area of STIE XYZ has a second level of competition for high school campus after East Jakarta area

  • This condition makes the competition in getting new students in every academic year is increasingly competitive. It is experienced by STIE XYZ which does not reach the target of new student admission in 2015 and 2016

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Summary

Introduction

Competition in education industry especially college is very tight. This is because many universities, both private and domestic, are in one region, especially in Java, DKI Jakarta. South Jakarta area as an area of STIE XYZ has a second level of competition for high school campus after East Jakarta area This condition makes the competition in getting new students in every academic year is increasingly competitive. Based on interview with student, one of the causes of the decline and discharge rate of students is possible because of the dissatisfaction of students to education services in STIE XYZ, especially services provided by permanent employee. This is in line with the opinion of Morris (1995) which states that employee satisfaction is an important factor that affects customer satisfaction where employees who have job satisfaction will job well, especially employees who serve consumers. Because if the employee has passed the probation period, Jurnal Ilmu Manajemen & Ekonomika, Vol 10 No 1 December 2017: 7-13

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