Abstract
The changing economic environment have led to the rapid development of the banking and insurance industries at global levels. The insurance industry has brought in new channels of distribution into existence owing to the merging of global financial markets, development of new technologies, universalization of banking industries and with the expansion of non banking activities. This has resulted in a new form of business named BANCASSURANCE wherein two big financial institutions have come together and have integrated all their strength and efforts to generate new means of marketing for encouraging their products and services.
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