Study of Analysing and Processing of Big Data by Organizations in Indian Context

Abstract

Every business organization needs valuable data and insights for understanding audience intent and consumer’s likings. Big data in this acts as a significant part as it supports in precede the needs of customers for which the data needs to be well presented and appropriately analyzed. Big Data permits organization to segregate customers in broad way which permits a business to hold consumers in a real-time, as in this tough competitive time you need to treat customers how they want. In simplified term “Big Data is a mix of processes and tools by which huge data grid through various form with each other and enormous amount of heterogeneous and rationalized information is created which in addition, used to figure out the utmost valuable customers. It also provide assistance for businesses to innovate, create and pitch new experiences, services, and products. The availability of such information creates opportunities for organizations. The paper here discusses about big data elements, its maintenance, handling and storage of varieties of big data by organizations and gains of big data analytics to organizations. The paper also analyze about the velocity of data generated and analysis of big data by organizations to understand its impact on organization working and consumer decision respectively. The paper also gives avenues for future research by explaining the application and practices of organization in the era of big data analytics.