Abstract
The thesis designed eye movement experiment based on the packaging case of PINO tissue. It made eye movement evaluation on the packaging availability of PINO by packaging open experiment, eye movement experiment and analysis. It clarified the advantage and limitation of product packaging on the basis of analyzing the test result. In the design of product packaging, high purified color scheme will be more attractive to young consumers. Meanwhile, the key for PINO accomplishing such outstanding achievement arises from its vivid color and novel outlook. There are also some inconvenient problems on the processing of packaging opening. The analysis and assessment provide reliable experimental data for optimizing the product packaging in the future.
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