Abstract
The Non-Fungible Token (NFT) has experienced tremendous growth in recent years. The concept of NFT is essentially a digital asset that operates based on smart contracts on blockchain, traded with cryptocurrencies like Ethereum, Tezos, Solana, etc. Public attention towards NFT has exploded in 2021. Despite its popularity and skyrocketing trading prices, little is known about the economics, people's perception, and experiences with NFT. Therefore, this research aims to provide diverse insights into NFT, its benefits and limitations, as well as the potential of NFT and the metaverse. In this study, the researcher conducted a qualitative study involving 21 respondents, including users, gaming communities, and cryptocurrency traders in the city of Batam. This research utilized semi-structured interviews and descriptive analysis as the research methods. The findings from this research conclude that the respondents recommend harnessing NFT and can find benefits from utilizing the technology.
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