Abstract
About 80 percent of the management of tourist attractions in Balikpapan and East Kalimantan are generally managed by local governments while 20 percent are only managed by the private sector. This study aims to determine the quality of tourism management services managed by local governments with the private sector with a case study of the attractions of Manggar and Lamaru beaches. Manggar Beach is managed by Disporapar Balikpapan (public sector), while Lamaru Beach is managed by the private sector (private sector). The hypothesis in this study is that the quality of Lamaru beach services is better than Manggar beach. This study uses a comparative method (comparison) by measuring SERVQUAL dimensions; Tangibles, Reliability, Responsiveness, Assurance, and Empathy with 25 instruments. The instrument used in this study is intended to produce accurate data using a Likert scale. The number of respondents is 150 people who are domestic tourists as long as they have visited the two attractions. As a result, the quality of Lamaru beach services is far better than Manggar beach for all SERVQUAL dimensions
Highlights
About 80 percent of the management of tourist attractions in Balikpapan and East Kalimantan are generally managed by local governments while 20 percent are only managed by the private sector
This study aims to determine the quality of tourism management services managed by local governments with the private sector with a case study of the attractions of Manggar and Lamaru beaches
Application of Leiper’s tourist attraction system to small-scale Sport event tourism in Malaysia
Summary
Responden dalam penelitian ini adalah wisatawan domestik.Wisatawan domestik yaitu warga suatu negara yang melakukan perjalanan wisata dalam batas wilayah negaranya sendiri (McIntosh, R.W. & Goeldner, C.R. 1986). Sedangkan di pantai Lamaru, warga Balikpapan (64 persen), Kutai Kartanegara (20 persen), Penajam 9 persen, dan wisatawan dari daerah lainnya 7 persen. Sebanyak 80 persen wisatawan telah berkunjung lebih dari satu kali dikedua pantai dan 20 persen baru pertama kali mengunjungi Manggar dan Lamaru. Tabel 2 : Hasil Perbandingan Persepsi Wisatawan Domestik Terhadap Kualitas Layanan (SERQUAL) Pantai Manggar dan Lamaru (persentase). Pada pantai Manggar ada dua instrument yang memiliki tingkat penilaian rendah dari wisatawan domestic dibawah 50 persen, yakni fasilitas pantai (toilet, kamar mandi) hanya 43,1 persen dan sarana kuliner (kantin, restoran atau rumah makan) 43,8 persen seperti terlihat pada tabel 3. Tabel 3 : Hasil Perbandingan Persepsi Wisatawan Domestik Terhadap Dimensi Fisik Kualitas Layanan (SERVQUAL) Pantai Manggar dan Lamaru (persentase)
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