Abstract

This paper examines how values and professional socialization in business schools impact the formulation of students’ contextualized view of social responsibility. We propose the empirical concept of a mental gap between the existing and the wished-for level of a business school’s corporate social responsibility and estimate it empirically by using a sample of business school students from Central and South East Europe. Results show that students wish their business schools to reduce their current orientation toward economic outcomes and focus on environmental and social responsibilities. We interpret those empirical results in terms of the students’ wish to balance achieving economic prosperity and enjoyment of life with the prosocial outcomes of their education. New student generations’ perception of corporate social responsibility is not shaped by the professional socialization patterns but rather by the own perceptions, which can be influenced by experiential approaches to academic teaching and learning. Based on these empirical results, implications for academic practice and future research are explored.

Highlights

  • As new generations of students are entering higher education (HE), they bring along their values and views of organizations’ corporate social responsibility (CSR), together with the expectation to learn more about the role of business in society from their HE institution (HEI)

  • The role of HE as a professional socialization agent is crucial in developing business leaders [2], who are responsible, ethical, and conscious, leading to higher levels of CSR in general

  • This study addresses the gap in the extant literature, which finds it difficult to comprehensively address the ethical views held by new student generations, i.e., Generation Y (‘Gen Y’, or the ‘Millenials’), born in the 1980–1995 period and the Generation Z (‘Gen Z’, or the ‘Zoomers’), born in the 1995–2015 period [19]

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Summary

Introduction

As new generations of students are entering higher education (HE), they bring along their values and views of organizations’ corporate social responsibility (CSR), together with the expectation to learn more about the role of business in society from their HE institution (HEI).An increasing number of universities and business schools move towards responsible management education, understanding the CSR concept as a trans-disciplinary construct, consisting of the (business) ethics (the economic dimension), responsibility toward stakeholders (the social dimension), and the sustainability domains (the natural, i.e., environmental dimension) [1]. As new generations of students are entering higher education (HE), they bring along their values and views of organizations’ corporate social responsibility (CSR), together with the expectation to learn more about the role of business in society from their HE institution (HEI). The role of HE as a professional socialization agent is crucial in developing business leaders [2], who are responsible, ethical, and conscious, leading to higher levels of CSR in general. This has been demonstrated by previous studies, analyzing students’ perspectives of business ethics and CSR.

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