STUDENTS’ USE OF FACEBOOK PRIVACY SETTINGS: A CASE OF UNIVERSITY STUDENTS

Abstract

Ponte Academic JournalDec 2022, Volume 78, Issue 12 STUDENTS’ USE OF FACEBOOK PRIVACY SETTINGS: A CASE OF UNIVERSITY STUDENTSAuthor(s): Irene Govender ,Sakhile MasangoJ. Ponte - Dec 2022 - Volume 78 - Issue 12 doi: 10.21506/j.ponte.2022.12.8 Abstract:The use of social media is common among most people, especially the young adults. With the rise in social media use, comes the concern of security and privacy. Because of the convenience of connecting with people using the Facebook networking site, personal content is easily posted on Facebook. Young adults are more inclined to post material without thinking of the consequences to their personal lives. The purpose of the study is to determine their use of privacy settings in Facebook. A quantitative approach was followed to gather data from students at a university. Three hundred and seventy-three students responded to the survey. The study was underpinned by the theory of planned behaviour and the restricted access and limited control theory. Four constructs, perceived risk, attitude, subjective norm, and perceived behavioural control were measured to determine students’ behaviour regarding privacy settings. Perceived risk was found to be a significant factor while perceived behavioural control had the greatest effect on intention to use privacy settings. Download full text:Check if you have access through your login credentials or your institution Username Password