Students perception about corporate social responsibility: evidence from Pakistan

Abstract

This study was conducted to investigate the students' perception about the basic concept of corporate social responsibility (CSR) in Pakistan. Primary data was collected from university students and numbers of variables were used to compute the general trends of CSR within the academic courses, scrutinise different CSR's dynamics and thus prioritise its dimensions. This research unveiled the basic but general trends about the concept of CSR. It was found that the specific term 'CSR' is unfamiliar within the course contents and only few students have heard about this term from other sources: media or social circles. Community, shareholders and government were found most influential corporate actors that affect or affected mainly by the ethical and philanthropic dimensions. The findings of this study are important both for academia and corporate world. The Higher Education Commission should incorporate comprehensive course content in collaboration with representatives from the corporate world and other concerned governmental/non-governmental officials.