Abstract
In this paper, we explore issues of design, sequence and theoretical bases for the BA (Professional Writing and Communication). In the first part of this paper we discuss the interdisciplinary frame within which this award is situated and its particular foundation in the ethnography of communication and rhetoric, defined by Andrews (1992) as concerned with ‘the arts of discourse and with context’. We describe different aspects of the degree program and reflect on the issues involved in developing the undergraduate learning experience offered to professional writing students. We offer examples of particular activities from two subjects with reference to student work.
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