Student Views about the Public Spot Advertisement Signs in the Context of Lifelong Learning (The Example of Reading Culture Themed Public Spot Advertisement)

Abstract

It’s important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent perceptional connection between the receiving party and the fictionalized message shows the message has reached its purpose normally. From this angle, there’s an important connection between the public spot advertisements which has the purpose of creating a common consciousness and the concept of lifelong learning. In this research it’s aimed that the student views about lifelong learning and public spot advertising signs in the example of “Reading Culture Themed Public Spot Advertisement” to be examined. In the research phenomenology which is one of the qualitative research patterns has been used. The working group has been established with the method of criterion sampling and a research has been conducted with 9 volunteering participants. For data collection interview forms have been used and the data has been analysed with the method of descriptive analysis. In the research, it has been revived that public spot advertisements contribute to the lifelong learning of the participants. As a result of the analysis conducted in the research, the themes of lifelong learning, education-themed public spot advertisements, acquirement of lifelong learning experience and its contribution to the educational process, sharing, attitudes, visual coding, book-reading, attention and slogans have been arisen. In the research, significant differences haven’t occurred between positive and negative views of the participants according to the slogans broadcasted at the end of the public spot advertisements, however it’s been determined that there are positive critical approaches that the slogans are successfully conveying the messages expected to be given. More public spot advertisements to be prepared and working on social awareness on this subject has been suggested.