Abstract

ABSTRACT This main objective of this study was to discover how Facebook groups use impact the academic learning of undergraduate students. This paper applied a mixed research method in which the quantitative as core and the qualitative is supplemental. Data from a sample of 590 college students are used to analyze how Facebook groups use, ease, usefulness, and academic performance related to positive and negative correlation among students. It shows a significant relationship between the Facebook groups’ use with ease of use, the usefulness of Facebook groups, and academic performance. Qualitative results suggest that using Facebook groups facilitates the students’ academic learning as it shows their satisfactory academic performance.

Highlights

  • Facebook is the biggest social media platform globally, and it is one of the most popular Web applications within the past decade that have over 2 billion users around the world (Statista, 2018)

  • Another paper was conducted to comprehend the social aspects of Facebook groups use among students and how they perceived utilizing it for academic purposes

  • The descriptive analysis of students Facebook groups use and academic performance is presented in Table 1 that of the three items, they had similar levels of hours spent in getting to Facebook groups use which were at 1.0 - 4.9 hours of the week they spent more hours doing their academic related task considering it had the highest mean in hours

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Summary

Introduction

Facebook is the biggest social media platform globally, and it is one of the most popular Web applications within the past decade that have over 2 billion users around the world (Statista, 2018) It has extraordinary popularity among undergraduate college students in their academic and social life. Scholarly exercises in institutions and professors carry out progressively through social media; for example, Facebook, Twitter, and Linkedln These are used to communicate with current and potential students and convey instructional content (Ainin et al, 2015). It was an exploratory survey appropriated to 105 students at a large university in Malaysia It revealed that the students’ view of utilizing Facebook for academic purposes was not significantly related to study habits and students’ involvement (Yang et al, 2011)

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