Abstract

This study evaluated how tourism and hospitality students' perceptions of how they utilize sharing economic platforms enhance their learning and change the values and attitudes of sustainability. A total of 567 students participated in this study, and a multiple mediation-moderation approach was adopted. In the mediation effects, the results show that sharing an economic platform as a foundational attribute indirectly influences students' values and attitudes via sustainable behaviour development (e.g., innovative, supportive and eco-behaviour). Furthermore, in the moderation effects, digital learning is a critical moderating factor that influences sustainable behaviour to students’ effort expectancy and values for sustainability.

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