Abstract
College students were surveyed to determine important personal and work-related influences on career choice, perceptions of seven marketing career paths, and intent to pursue each of these paths. Building on previous research, this study also investigated the career choice influences and likelihood of pursuit of various retail career paths.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
