Abstract
Entering the 4.0 industrial revolution, the number of Indonesians who consider it important to education is increasing. This is evidenced by the increasing number of students and the increasing number of university choices. However, what actually motivated the students to choose the college? This study aims to determine the factors that influence the decisions of students (motivation) who choose to study at Raden Intan Lampung State Islamic University. This study uses an anthropological approach with ethnography method. The subject of the study was students of UIN Raden Intan Lampung with a sample of class A UIN students (Class Chair and Secretary) of 2015 from 5 faculties. The results showed that there were 6 factors that influenced students to choose to study at UIN Raden Intan Lampung, with the most dominant factor is respondents’ self motivation who think that UIN Raden Intan Lampung is an Islamic based institution, so that students would get world knowledge (academic) and the Hereafter (Islamic).
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