Abstract
This work considers the issue of creating and promoting student communities focused on attracting young people to modern scientific work and development, in particular in the field of photonics and fiber optics. The materials of the article are based on the experience of implementing the project "Student Community of Photonics and Fiber Optics" and are devoted to management issues in the context of a well-established hierarchical approach to management in classical universities. In the course of the work, tasks were set and ways to solve them were described. Particularly important aspects of the influence on the future career guidance and career aspirations of the youth groups under consideration are reflected.
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