Abstract
This paper investigates Stuart Hall's theory of ideology as a tool for rhetorical theory and criticism. After explicating the theoretical presuppositions of the theory in which issues of power and dominance, epistemology, language, legitimation, and consensus are considered, the paper offers a method for rhetorical critics which focuses upon Hall's pivotal notion of articulation. By examining terms and “logics” of public discourse in relation to historical conditions, Hall's theory enables the critic to examine how consciousness is produced in the relations among linguistic structures and social formations.
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