Abstract
This study aimed to identify marketing channels and analyze the behavioral structure and market performance of palm oil FFB in Ngabang District. The research location determined by using purposive sampling, namely three villages in Ngabang District. The respondents of this study were palm oil farmers and all institutions involved in marketing palm oil FFB. The results showed that there are three marketing channels for oil palm FFB, namely marketing channel 1, farmers selling to collectors, and then selling to large agents who distribute FFB to factories. In marketing channel 2, farmers sell to large agents and then sell them directly back to factories. In marketing channel 3, farmers sell to collectors and then sell directly to factories. The market structure of the FFB market for palm oil leads to an oligopoly market which seen from the market share value, concentration ratio, Herfindahl index, and market entry barriers from each marketing agency, showed values that are not too different. Market performance in each marketing channel showed that the largest margin, farmers' share, and profit are in marketing channel 2.
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