Structural-topic aware deep neural networks for information cascade prediction.

Abstract

It is critical to accurately predict the future popularity of information cascades for many related applications, such as online opinion warning or academic influence evaluation. Despite many efforts devoted to developing effective prediction approaches, especially the recent presence of deep learning-based model, the structural information of the cascade network is ignored. Thus, to make use of the structural information in cascade prediction task, we propose a structural-topic aware deep neural networks (STDNN), which firstly learns the structure topic distribution of each node in the cascade, feeds it to a sequential neural network, and finally predicts the future popularity of the cascades. It can inherit the high interpretability of Hawkes process and possesses the high predictive power of deep learning methods, bridging the gap between prediction and understanding of information cascades by capturing indicative graph structures. We evaluate our model through quantitative experiments, where our model exhibits promising performance, efficiency higher than the baselines.