Structural Relationships among Strategic Experiential Modules, Motivation, Serious Leisure, Satisfaction and Quality of Life in Bicycle Tourism.

Rui Guo,Hakjun Song,Xiaoying Liu

doi:10.3390/ijerph182312731

Rui Guo, Hakjun Song + Show 1 more

Open Access

https://doi.org/10.3390/ijerph182312731

Copy DOI

Abstract

It seems that people’s quality of life can be positively influenced through bicycle tourism. Bicycle tourism can be an effective measure to enhance serious leisure, tourism satisfaction, and quality of life. To verify this empirically, a survey was conducted of bicycle tourists who visited Qinghai Lake in China during an international road bike race. The purpose of the present research is to prove the association between latent variables related to bicycle tourism through statistical analysis. For this, hypothetical relationships based on tourism motivation, serious leisure, tourism satisfaction, and quality of life were presented as research models. As a result of empirical analysis, it was analyzed that friends and nature had an effect on serious leisure among the motivation of bicycle tourism. In addition, it was found that the level of serious leisure for bicycle tourism exerted a positive influence on the satisfaction and quality of life. This suggests that bicycle tourism can improve the quality of life during travel to Qinghai lake by bicycle and revealed the crucial role in relationships is serious leisure.

Highlights

This study supplemented the findings of previous studies related to Quality of Life (QoL) and Serious Leisure (SL) by revealing that tourism satisfaction realizes the mediation of the association between SL and QoL
Finding a means to revitalize the local economy has been recognized as a very important issue due to the changing economic and social conditions of the region, such as a decrease in local industrial activity, unemployment and an elevation in the quantity of workers moving to cities [65]
Among the various tourism businesses, bicycle tourism, which can be operated in a sustainable form in both supply and demand aspects, will need to be emphasized

Summary

Introduction

Tourists can satisfy their aesthetic desires and gain friendship and deviance enjoyment through tourism behaviors. From this point of view, bicycle tourism can be considered to be one of the various tourism actions that can sufficiently satisfy the needs of tourists and can satisfy a significant portion of the tourism demands of people in the modern society. In relation to bicycle tourism, an international road bike race has been held in Qinghai Lake, China, and this competition has generated various economic and social benefits to the host area through bicycle tourism. Despite the contribution of such international road bike races, studies to understand the behavior of bicycle-related tourists through proper theories have not been conducted often.

Objectives

Methods

Findings

Discussion

Conclusion