Abstract

This study was executed to identify the structural relationship between personal image, organization communication, organization effectiveness, and psychological capital targeting “520” office employees who are working in public offices, public enterprises, and private companies in D metropolitan city. First, there was significant positive correlation between the sub-domains of organization effectiveness, personal image, psychological capital, and organization communication. Second, study results showed that personal image affects psychological capital, organization communication significantly affects psychological capital and organization effectiveness, and psychological capital affects organization effectiveness.

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