Abstract
Intense competition for Food Delivery Applications (FDA) in Indonesia causes a lack of customer loyalty to one particular brand. Companies need to ensure that the applications used compete with competitors. FDA companies must focus on user needs in developing strategies to have loyal and highly committed customers. Therefore, a model analysis is needed so that companies can determine Brand Loyalty factors at the FDA. This study describes a conceptual model related to the factors that influence Brand Loyalty by knowing the relationship between variables using the Structural Equation Modelling method. The results show that the company can use 8 variables, 15 hypotheses, and 34 indicators to increase customer Brand Loyalty. Other researchers can carry out the step of elaborating the model to implement the model in appropriate cases.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
