Abstract

In this study, the structure of a service supply chain is analysed using social network analysis approach. Service supply chains consist of peoples and organisations connected in form of a network. The network is formed by the combination of ties between different players in the chain/network. These players are dependent upon each other and there exists flow of material or flow of information between players. Despite the longevity of the 'social networks' perspective, the product supply chains as well as the supply chain in services are less explored from the social network perspective. A case study on supply chain of property purchase has been discussed in this paper that is analysed with the help of social network analysis approach.

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