Abstract
Car-hailing platform governance is an emerging topic of research and practice. The governance of the data-driven platform economy is challenging the research paradigm of competition regulation in the context of open innovation. This research is trying to reveal the market allocation structure of China’s online car-hailing industry from the perspective of personal data allocation by the study of Application Programming Interface (API) of sample platforms. On the basis of the networked nature of personal data allocation via APIs, this research constructs a mathematical model of the edge weight of data resource connections between platforms. Furthermore, this research optimises the structural hole analysis of complex networks to discuss the state of personal data resource allocation in China’s car-hailing industry. Results reveal that there are obvious structural holes within the sample network. When compared with related indicators, we found that accessing personal data resources is an essential component of the sample network competition capability and sustainable innovation. Social media platforms and online payment platforms more greatly impact car-hailing platform competition than other types of platforms within the multi-sided market context. This research offers a research perspective of personal data allocation for further study of competition, regulation and sustainable innovation of data-driven platform economies.
Highlights
Online car-hailing services have gradually become recognised and accepted in society, becoming an essential method of urban ground traffic
From the perspective of the economics of personal data resource and analysis of the major network structural hole index, we have found a centralised structure of personal data resource among China’s online car-hailing platforms
By analysing and visualising the basic structure of the sample network, we found that the Personal Data Resource Allocation Network (PDRAN) of online car-hailing platforms involved a variety of internet platforms, manifesting prominent features of a multi-sided market
Summary
Online car-hailing ( named as ride-hailing) services have gradually become recognised and accepted in society, becoming an essential method of urban ground traffic. They are an important component of both platform and sharing economies [1]. In 2012, DiDi Chuxing and Kuaidi Dache began offering online taxi-hailing services, marking the beginning of the Chinese domestic online car-hailing industry. Other online car-hailing platforms, such as Dida Dache and 51 Yongche emerged. Competition in the online car-hailing market has since become fiercer. New online car-hailing platforms continue to emerge, and a new round of global market competition has neared
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