Structural competitiveness of the tourism sector in Morocco

Abstract

The development of the tourism sector in Morocco is faced with a double challenge of competitiveness and attractiveness. In order to strengthen these two variables, it is necessary to adopt an analytical approach which is based on regional advantages of the country according to an integrated territorial dimension. The main challenges of this approach revolve around the developed tourist accommodation capacities, both quantitatively and qualitatively, internal micro-projects, small and medium-sized companies able to carry out concrete actions to develop the sector competitiveness, and to counteract poverty.
 In order to answer to the aforementioned challenges, the Moroccan government, under the high patronage of HM the King, is conducting a prospective study on Moroccan tourism by 2030 with a view to capitalize on the 2020 and 2010 visions’ achievements. Both first visions are part of a structuring approach in terms of employment, namely Azure 2020, Patrimony & heritage, Eco & sustainable development, Animation, Sports & leisure and Biladi - Internal tourism. However, the Vision 2030 is not just function of incomes and prices, but other long term change factors that may affect or associate with human needs.