Abstract

AbstractResearchers both home and abroad have revealed that products possess multilevel structural attributes. Meanwhile, many scholars have explored the comparison and choices made by consumers. Research into attributes of products is of great value to products as well as consumption. By combining the structural attributes and consuming behaviors, this article not only analyzes the formation of core attributes and extension attributes, but also explores into their respective functions. The core attributes of products refer to the long cycle in development of products, which would promote absolute competitive advantage in market, while extension attributes refer to the short cycle in development of products, which would promote relative competitive advantage in market. The mutual conversion of motivation and hygiene functions for consumers occurs when products are in the two different cycles. The interaction mechanism between structural attributes and consuming behaviors is illustrated explicitly in this article.KeywordsProduct attributesConsuming behaviorEvolution features

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