Abstract
The authors explore and analyze the need for the sustainable functioning of an integrated information environment (IIE) to manage the development process of smart tourism, which would improve the tourist and cultural and entertainment infrastructure and adapt and apply good European and world practices and innovations in the adequate and appropriate use of tourism products, information and communication technologies, human, institutional, public and corporate resources.The purpose of this study is to highlight the importance of implementing a smart Bulgarian tourist product and the promotion of various intelligent tourist destinations and the need to model innovative organizational-management, functional-structural, production-performance and business processes based on an effectively functioning IIE; oriented to absorbing the potential of new regions, balanced regional development, improving the market positions of tourism in general, creative and river reactive industries.In the research it is argued that in Bulgarian conditions the formation of IIE for the management of the processes in the tourist sector and especially for the development of the intelligent tourism, facilitating the access of producers, consumers and intermediaries of tourist products and services to digital content, its use and exploitation at local, regional, national and supranational level would lead to an increase in entrepreneurial activity providing the basis for radical innovation in organizational structures and knowledge; emerging from the efficient use of the scientific and innovation potential, the technological modernization, the innovation-electronic infrastructure and the specific natural and historical-cultural resources of our country.The research tasks of the study require the use of interdisciplinary research tools: a thematic bibliographic study; studying models and good practices through information search strategies, working visits and fieldwork, and retrieving and structuring information; contextual modeling.The report is for scientific research project DN № 05/1, 14.12.2016 „Communicational Model for Interactive Educational Environment for Post – Graduate Professional and Vocational Studies in the Field of Cultural and Creative Industries“, with the financial support of National Science Fund (NSF) of Ministry of Education and Science (MES) of Bulgaria.
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