Abstract

Is voting a planned behaviour? If so, does the theory of planned behaviour apply to voting intention? This study uses structural equation modelling as a method to analyse the responses of voters to re-test the theory of planned behaviour in the context of Indian elections. The researchers assume that attitude, subjective norms and perceived behavioural control of electors is positively related to voting intention. The participants in the survey are the Indian electors who exercised their right to elect during the 2014 & 2019 Loksabha (Parliamentary) elections in India. The findings provide ample evidence to support that voting intention is to large extent a planned behaviour and is shaped largely by attitude, and not much by subjective norms and perceived behavioural control of the electors.

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