Abstract
Executive Overview The intensity of competition has increased dramatically over the past two decades. This has led many organizations to develop specialized approaches to support creative problem solving and generate high levels of performance. One of these innovative approaches, stretch targets, enhances motivation, performance, and creative decision making. Yet just stretching targets will not guarantee success. Other changes in the work environment and organizational culture are also needed. Stretch targets must include work environment changes that encourage acceptance. Two factors that we call “bureaucratic immunity” and “structural accommodation” encourage this acceptance. This article views each of these concepts as essential precursors for matching reach and grasp.
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