Strengthening the social performance of Indian SMEs in the digital era: a fuzzy DEMATEL analysis of enablers

Abstract

PurposeIn the modern digital age technologies like Industry 4.0 has revolutionized the manufacturing sector. There are many economic and technological advantages of digitalization. Along with economic benefits, manufacturing enterprises especially small and medium enterprises (SMEs) need to take advantage of digitalization in strengthening their social performance. Observing the importance of social performance of Indian SMEs and availability of limited research in this direction, the current study has done a holistic analysis of social performance enablers.Design/methodology/approachA systematic literature review with a series of personal interviews of experts has been conducted to identify the enablers of social performance and supportive digital technologies. A fuzzy decision-making trial and evaluation laboratory (DEMATEL) approach has been applied to find the degree of influence and interrelation between enablers. Sensitivity analysis is also performed to validate the results obtained.FindingsAuthors observed that policies of corporate and social responsibility, support by top management, awareness of social performance issues, and ethical practices and collaboration amongst supply chain members are leading causing enablers of social performance. Preparedness for the uncertainty of pandemics, improved work conditions and ergonomics, green practices, improvement in global business and improved living standards of employees and their families are leading the effect group of enablers. Further authors also observed that social media, information and communication technologies (ICT), websites, smart surveillance, e-mails and cloud computing are few supportive digital technologies of social performance issues.Research limitations/implicationsSMEs all over the globe are passing through a transition due to digitalization and influence of pandemics. The finding of current study highlights the importance of strategic management of social performance enablers. Since the research is very limited in the social performance area, especially in Indian SMEs, this study makes a notable contribution to the literature too.Originality/valueNovelty of this study is that social performance enablers of Indian SMEs in the digital era have been analysed holistically. The content of this research is the original work of the authors and has not been submitted for any other publication.