Strengthening The Economy And Branding Of Digital-Based MSMEs In Wirokerten Village

Abstract

Abstrak. Micro, Small, and Medium Enterprises (MSMEs) hold an influential role in the Indonesian economy. However, during the COVID-19 Pandemic, MSMEs players faced various problems, such as capital constraints and product marketing. This is due to the lack of understanding of business owners about marketing, primarily through digital technology. The Wirokerten Village, located in the Banguntapan District, Bantul Regency, Special Region of Yogyakarta, is known to have many MSMEs. The MSMEs actors who are members of the Wirokerten Village have home-based businesses such as making melinjo chips, rambak crackers, tofu pearl, and others. There are 142 MSMEs in total; of course, they have different markets or customers. Each of these MSMEs customers certainly hopes that the MSMEs business will continue and progress with the changing times. The efforts made in this Community Partnership Program are to assist MSMEs actors in product branding to strengthen the people's economy. The form of this assistance is the creation of a product logo to support a better product appearance in the future.