Strengthening Public Communication in Delivering Premium Services to the Community of North Labuhan Batu District

Abstract

<em>This dissertation aims to study the public communication strategies used by the North Labuhanbatu Regency government to provide the best service to the community. This shows that improving communication infrastructure and human resources is needed to improve public service performance and community satisfaction. This research focuses on media observations in Aek Kanopan, North Labuhanbatu Regency. Primary data was collected from documents, books and journals, as well as secondary data from discussions, interviews and focus group observations. Interactive analysis and triangulation ensure fairness, reliability, and appropriateness of the method. Analysis of excellent service in North Labuhanbatu Regency shows that communication is very important to strengthen government and community relations. To achieve community satisfaction, things like accessibility, responsiveness, and transparency must be used. Better public communication can help the North Labuhanbatu Regency government increase trust, community participation, crisis management, public education, and strengthen shared values. This can all be achieved through effective two-way interaction and communication. The government's digital communication model combines digital technology, two-way communication, transparency, and excellent service. The public's response to efforts to strengthen government communications shows that the public is actively involved in government efforts and provides criticism and appreciation. Improving the quality and accessibility of public services through digitalization and innovation in the civil registration, education, health and social systems is part of the communication dynamics in North Labuhanbatu Regency. One of the efforts made is to increase service efficiency through the use of information technology, improve two-way communication for better response, and increase staff capacity to ensure effective and efficient services.</em>