Streamline Moderne Design in Consumer Culture and Transportation Infrastructure: Design for the Twentieth Century

Abstract

Situated in the time between World War I and World War II, the design community sought a new design for a new century, free of the trappings and encumbrances of the past. The impact of this new design idea would be far-reaching and serve as a remarkable milestone in the American experience, ushering in modern contemporary mass-produced consumer culture, and stylistically and philosophically the successor to contemporary design practice. The Art Deco style pioneered in the years following World War I, exhibited at the L’Exposition Internationale des Artes Decoratifs et Industriels Modernes of 1925 (translated to English as the International Exhibition of Modern and Industrial Decorative Arts). Art Deco, while certainly new, but was not entirely free of the ornamental motifs of the past. Additionally, Art Deco prioritized the handcrafted, high-end, and exclusive, providing exceptional design for those who could afford it. Streamline Moderne Design in Consumer Culture and Transportation Infrastructure: Design for the Twentieth Century by William Kowalik is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License