Abstract
This paper argues against a conception of normativity that relies too heavily on the notions of guidance and compliance. The paper attempts to loosen the hold of these two concepts on our understanding of normativity, and in so doing to contribute to the pursuit of the following aims: first, to make us more aware of the role of the observer and the act of observation in the articulation of guidance and the assertion of compliance; second, to assist us in acknowledging the inescapable fragility of our practices of making sense of and evaluating others; and thirdly, to help us to see the need for a more socially robust account of normativity, an important part of which will be the analysis of the different dynamics of obligation, legitimation, justification, authority etc, in different kinds of relationships.
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