Abstract
This research has been done in order to learn that whether hotels in Bolu use market segmentation, target market selection and positioning or not and if they use, in order to learn that what benefits these strategies bring to the hotels. In order to reach goals, market segmentation, target market selection and positioning strategies are essential. In this study, data collected through detailed interviews with hotel managers. Analysis held by content analysis which is qualitative research method. Results suggest that though many hotel businesses in Bolu features target market selection strategies, they don’t have marketing departments. At the other hand, another important finding is that respendents try to apply strategies related with target market selection.
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