STRATEGY PLANNING FORMULATION FOR AGROINDUSTRY BASED ON CASSAVA TO ANTICIPATE CLIMATE CHANGE (SWOT ANALYSIS AND BALANCE SCORECARD APPROACH)

Abstract

Agroindustry based on cassava development is expected to have a strategic role in reducing problems in food security as well as to play a role in the process of agroindustrialization and development of the region. This study aims to formulate development strategies for agroindustry based on cassava and identify key indicators in the development of agroindustry based on cassava. This study uses the exploratory research and took sites in Central Java, Indonesia. The data used are strengths, weaknesses, opportunities and threats as well as a key indicator in the development of agroindustry based on cassava includes financial, market, internal process and grow and learning perspective. For data analysis used the SWOT analysis and Balanced Scorecard. This research resulted that development strategies alternatives of agroindustry based on cassava including products development to obtain added value, the market penetration through market education cassava-base products, Increased of productivity and business efficiency and institutional and business networking development. While key indicators of cassava-based agroindustries development are as follows: Financial perspective covering cost structure efficiency and increased sales. In the customer perspective at competitive prices will increase sales and return, while the increase in market share will increase returns. In the internal process, institutional effectiveness will guarantee the price to be competitive and a large market share will guarantee a return. Empowerment, training, and workshops is a power driver on internal processes. Empowerment will encourage institutional effectiveness, product innovation and employing good quality, while workshops and training will ensure good employing and good quality.