Strategy on a Page: An ArchiMate‐based tool for visualizing and designing strategy

Adina Aldea,Jos Van Hillegersberg,Henry Franken,Maria‐Eugenia Iacob,Dick Quartel

doi:10.1002/isaf.1423

Adina Aldea, Jos Van Hillegersberg + Show 3 more

Open Access

https://doi.org/10.1002/isaf.1423

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Abstract

SummaryNowadays, organizations need to be able to adjust more rapidly to the circumstances of their environment, at a strategic, tactical, and operational level. However, most software tools are designed to support the tactical and operational levels, while at a strategic level there are not many options available. In this paper, we propose a software tool which supports modelling of strategic information, covering several well‐known strategy techniques, and also facilitates the design of highly customizable management dashboards. To validate our proposed software tools, we perform two case studies, with two inherently different organizations, namely a public university and an investment fund.

Highlights

Nowadays, the external environment of organizations is intensifying in terms of competition and globalization of markets (Amagoh, 2008)
To get a better understanding of the context of the public university (PU), we were provided with several documents containing information about their strategic intent, which we used to fill in several canvases, such as the Business Model Canvas (BMC), SWOT analysis, balanced scorecard (BSC), and so on
Even though we did not participate in the design of the PU's strategy, with the help of these canvases we were able to get a clear overview of what the PU was planning to achieve

Summary

Introduction

The external environment of organizations is intensifying in terms of competition and globalization of markets (Amagoh, 2008). This, combined with constant technological advancements, creates a more dynamic and unstable environment for organizations. Strategy is a concept that is familiar and influential in the context of organizations (Brock & Barry, 2003). Just because it is a frequently used term it does not make defining it any easier. We start by briefly looking at which strategy techniques are currently being used by organizations. This information is used to determine which of these techniques should be implemented as first in our artefact. We present and discuss the prior work on this topic, from both scholars and practitioners

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Conclusion