Strategy of tourism policy implementation based on health safety during COVID-19 in Temajuk of Sambas regency of Indonesia

Abstract

Tourism is a crucial element in a country today, and Indonesia is no exception, but this sector has been heavily impacted after the Covid-19 pandemic hit. Tourism in Temajuk, Sambas, has excellent potential to become Indonesia's leading tourism destination. Still, there has not been a practical implementation of tourism policies in the Temajuk tourism area of Sambas Regency during the Covid-19 pandemic that can develop Temajuk tourism during the Covid-19 pandemic. The research method, a qualitative approach is designed to investigate, and research subjects used as resource persons will be carried out purposively. The results of the study show that there are four points needed to improve the implementation of health security-based tourism policies during Covid-19, including 1) Building a Shared Vision where operational policies are measurable; 2) Participation; 3) Network; 4) Partnership.