Abstract
This study aims to identify and analyze the external and internal environment, opportunities, threats, strengths, and weaknesses of the management potential of agro, agro potential strategic management priorities, along with appropriate management programs that can be implemented by the manager. The results are expected to contribute in the development of tourism management, especially management. The study was conducted in Ciburial Village, Cimenyan District of Bandung Regency. The research method used was survey with descriptive and qualitative approach. Method analysis used were IE (Internal-External) analysis, SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis, and AHP (Analytical Hierarchy Process). The results showed that the management of agro potential in the growth stage requires the manager of the Ciburial Village to cooperate with the various stakeholders involved in the management of agro potential mainly through increased community participation.
Highlights
Tourism takes an important role in the economic development of nations in the world, and in the last two decades when the level of economic welfare of nations in the world have grown
Results from EFAS (External Factors Analysis System) Matrix (David, translated by Dono Sunardi, 2009: 160) showed that the results of the analysis of external environmental factors produced a total score of 3.191 (Table 6), with the greatest opportunities supporting the management of agro potential as efforts to realize agro eco-tourism in Ciburial Village
The condition of the internal environment of agro management of Ciburial Village support the efforts to realize of agro potential to be agro eco-tourism
Summary
Tourism takes an important role in the economic development of nations in the world, and in the last two decades when the level of economic welfare of nations in the world have grown. The tourism sector have recently not been able to resolve the problem of poverty population, even though the area of those population has tourist attraction, either in the form panorama and authenticity of nature, social and cultural life of their communities that are attractive as well as other uniqueness. The tourism sector is able to alleviate poverty and benefit to the people at large. These are the development of rural tourism. One approach to the development of alternative tourism is the rural tourism (Oka A.Yoeti, 2008:228)
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