Abstract
The article examines the theoretical and practical aspects of the Strategy of Uzbekistan’s actions in the development of the export of textile products. It analyzes: the export potential of the republic; strategies of «UZTEKSTILPROM» used for the development of the international textile market; modern directions of development of marketing strategies for the development of textile innovations, branding, fashion industry, product design, international quality standards, etc. are disclosed. Suggestions for further diversification of the sewing and knitting assortment of exported products and developing the textile market of the European Union and other countries are recommended.
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