Strategy in a World Where ‘Change has Changed’

Abstract

Research strongly evidences that the majority of executives find that strategic thinking is their most significant work-related challenge and that in excess of 90 % of directors are not competent direction givers. Executives admit that they find strategic thinking an ‘agony’ while many subscribe to the evolutionary approach to strategy which discounts the value of strategy. Like it or not businesses now function in a world described by Stephen Hawking as “the age of complexity” and Ziauddin Sardar as “postnormal times”.