Strategy formulation framework for vocational education: integrating SWOT analysis, balanced scorecard, QFD methodology and MBNQA education criteria

Abstract

This paper describes the framework employed in strategy formulation by the Vocational Training Council’s Hong Kong Institute of Vocational Education. The proposed framework integrates three widely used business management strategic tools together with the education criteria 1999 adopted from the Malcolm Baldrige National Quality Award (MBNQA) for strategy development in vocational education. The methodology of the proposed framework used is to conjoin the SWOT matrix with the balanced scorecard (BSC), identifying the four critical successful perspectives. Then the next step is to analyse the MBNQA education criteria 1999 for education performance excellence using quality function deployment (QFD) methodology.