Abstract
This research shows a business initiative that has been able to integrate into an environmentally sustainable food production system, such as poultry farming, a positive impact on food security and public health patterns of low-income populations in an emerging country. For a process that took 20 years, the adopted strategy has become a positive experience of sustainability and prosperity in low-income populations in Peru. The objective of the research is to conceptualize and identify the key elements of this experience so that its replication in other food production systems to impact favorably the prosperity of such vulnerable population. The Working With People (WWP) model, a validated methodology for analyzing the sustainability and prosperity of rural areas in Europe, is used for the analysis of this experience. The analysis shows that the presence of the three dimensions of this model (political-contextual, technical-business, and ethical-social) ensure the sustainability of a food production system that has an impact on the prosperity of low-income populations in emerging countries. This balance is important to enrich the connections between sustainability and prosperity, with other concepts such as core values in companies, public-private cooperation, food safety, inclusion and consumption patterns.
Highlights
The case study shows a private initiative that has integrated the perspective of an environmentally friendly food production, such as poultry farming [1], into a positive impact on consumption and social inclusion, and a contribution to public health standards.The Peruvian Poultry Association, founded in 1938, is a group of companies dedicated to raising poultry products, and which brings together the whole domain of companies in the sector
The analysis shows that the presence of the three dimensions of this model ensure the sustainability of a food production system that has an impact on the prosperity of low-income populations in emerging countries
The objective of the research has been to find out the variables that can ensure the sustainability of a food production system that contributes to the prosperity of low-income families of emerging countries, and the methodology used for this analysis has been the WWW framework
Summary
The case study shows a private initiative that has integrated the perspective of an environmentally friendly food production, such as poultry farming [1], into a positive impact on consumption and social inclusion, and a contribution to public health standards.The Peruvian Poultry Association, founded in 1938, is a group of companies dedicated to raising poultry products, and which brings together the whole domain of companies in the sector. On the initiative of the board of directors of this association, a system of poultry meat production has been developed in Peru, which has allowed to families who had had minimal access to any kind of animal protein to increase it steadily in the last 20 years. During this period of time, the actions promoted by the Peruvian Poultry Association (APA) have generated production to grow from 400 thousand tons annuals to almost 2 million tons annually. This initiative has improved the health safety of poultry meat
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