Abstract

Italian wine industry enjoys its fame for its long history, high quality and rich varieties. Its market share in China ranks fifth. COVID-19 has affected the sales in both domestic and Chinese markets. Feasible targeted strategies for wine business are developing an online sale, providing more communication.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call