Strategy for Entering China's Regional and Provincial Domestic Markets

Abstract

This paper aims to present comprehensive strategies for promoting export and investment and advances in Chinese consumer markets and production bases in response to the new Chinese policy boosting domestic demand and changes in provincial economic climate. By analyzing the characteristics of China's consumer markets and industries, the characteristics of Korea's export market for China's domestic consumption, and the trend of Korea's investment in China by region, this paper suggests methods for advancement in regional Chinese domestic markets and considers the competitive composition of the Chinese import market as a strategy for FTA negotiation further market access. Also, it recommends Chinese efforts to reduce non-tariff barriers and legal discordance between central and local governments and between local ones. In addition, it urges the Korean government to build support systems for small and medium enterprises (SMEs), renew the current export support programs, and provide specialized information on local markets.