Strategy development of commodity potato granola (Solanum tuberosom L.) in Tombolo Pao district Gowa Regency

Abstract

The study aims to describe the granola potato agribusiness in the Tombolopao District; identify strategic issues of granola potato agribusiness to see internal and external conditions and formulate priority strategies for developing granola potato agribusiness in the Tombolopao District Gowa Regency. The research method is descriptive. The farming analysis is IFE, EFE and SWOT analysis. The results show that the potato agribusiness system condition in the of Tombolopao is still not running optimally, due to the non-functioning of the upstream subsystem, where the procurement of production inputs (for granola potato seeds). In the farming subsystem, potato cultivation has provided benefits to farmers. The farming is feasible to be developed with R/C for cash of 3.30. Which means that every rupiah incurred will provide revenue of 3.30, while R/C for the total cost of 3.25. Which means that every rupiah cash incurred will provide 3.25 receipts. In the marketing subsystem. potatoes have been marketed to Kalimantan and Southeast Sulawesi. Prices are determined by collectors. In the downstream (processing) subsystem. Not all of the processed potato entrepreneurs use potatoes as their raw material, which causes new potatoes to be sold in fresh products. In the service and support subsystem, supported by agricultural extension workers, who accompany and provide information related to potato cultivation, but from supporting capital., farmers have not utilized credit provided by financial institutions because they still use private capital. Key internal factors, high demand with a weight of 3.60 is the main strength, and weaknesses are at the level of capital which is still limited with a weight of 2.00 while the external key factor of the opportunity factor that ranks first in the support of the government with a score of 0.22 and weaknesses is in the location of relatively expensive production facilities with a score of 0.18